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Find Articles: Indexes and Databases:
Mintel Reports
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- Connection note
- All users will have to agree to the Academic Terms and Conditions of Use, which
prohibits systematic copying, use without attribution, use for commercial purposes, or
distibution to non-Rutgers students and employees. First-time users will also have to
create a personal profile (which will allow searches to be saved for up to two months).
- Description
- Mintel Reports offers product and industry market research reports covering US and
International marketplaces. Each report combines data and analysis of the competitive
landscape, supply chain, market-share size and trends, and consumer profiles. Complex
demographic issues are broken into easy-to-understand sections, explaining consumer
behavior and demonstrating the structure of the market. Reports may be downloaded as RTF
(rich-text format) files; tabular data may also be saved as CSV (comma-separated values)
files.
- Help
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The Help button is available at the top right-hand corner of each page.
- Dates covered
- Varies by report, with some dating from 2001.
- Updating frequency
- New or updated reports are released monthly.
- Sources
- Original research reports compiled by Mintel, with selected data from consumer survey research firms
such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures
from Information Resources, Inc. and trade associations.
- Type of coverage
- Full-text product and industry reports.
- Print counterpart or related resources
- None.
- Producer/content provider
- Mintel International Group.
- Vendor/electronic presentation provider
- Mintel International Group.
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