During the inter-war period, many feminists believed that women, because of their greater sensitivity and knowledge of the concerns of women and children, had a special role to play in social welfare. Indeed many women participated in the emerging social work profession during this period. The Council for Human Services in New Jersey, originally known as the New Jersey Conference of Social Work, represented this new profession in the state. As well as sponsoring research and facilitating communications, the Council sought to improve New Jersey's social services, especially the provisions for the care of at-risk children, the mentally ill and the developmentally disabled. The Council used this brochure, Common Sense, in a 1937 fund-raising campaign.