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New! Industry and marketplace data in Mintel Reports

The Libraries new online resource, Mintel Reports, gives business students and scholars a productive new tool for research.

Mintel Reports offers product and industry market research reports covering the United States and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy to understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Mintel Reports can be accessed from the front page of the Libraries website, from IRIS or by following the path: Find Articles > Indexes and Databases > Business > Mintel Reports