Libraries adopt new slogan
The Rutgers University Libraries have introduced a new slogan that highlights their unique area of service to the university, the state, and the scholarly community.
"The place to go when you need to know" was chosen as the new Libraries slogan by a vote of the Rutgers University Libraries staff and librarians, following an initial slogan suggestion contest that drew dozens of entries. The winning slogan was suggested by Glenn Sandberg, supervisor of the Libraries' Interlibrary Loan office.
"The place to go when you need to know" was selected as a finalist for the vote by the Libraries Marketing/PR team because the slogan represents the characteristics of the Rutgers University Libraries that are widely respected by Libraries users at the university. Based on focus groups and surveys conducted amongst students, faculty, and Libraries personnel between fall 2006 and spring 2008, the Libraries are identified with four key strengths:
Higher education focus
"I'm pleased that our users associate the Libraries with strong service values that contribute to enriching knowledge," said Vice President for Information Services and University Librarian Marianne Gaunt. "I'm confident that our new slogan, The place to go when you need to know, will help us convey these strengths throughout the Rutgers community and affirm our commitment to serve Rutgers users."
The Libraries welcome comments about the new slogan. Please share your feedback with Harry Glazer, chair of the Libraries Marketing/PR team, at firstname.lastname@example.org.
Posted November 25, 2008