Ka-Neng Au
Business Librarian
March 29, 2009
Learning Tools: Class Guides: Dana Class Guides:
Business Communication (373:551)
Prof. Susan Stehlik

Industry Overviews

Questions to Consider:

  • What does the industry do/produce?
  • What are the most critical issues and emerging trends currently driving this industry?
  • Who are the major players in this industry?
  • How have technology, globalization and competition affected this industry?

Print Resources:

  • Start with Standard & Poor's Industry Surveys (CAMDEN, KILMER REF HC 106.6 .S74; DANA Reference Desk) for industry overviews and basic statistics: production, shipment, sales, revenues.
  • Four print titles with industry overviews are Encyclopedia of Emerging Industries, Encyclopedia of American Industries, Handbook of North American Industry, and U.S. Industry Profiles. (DANA Reference Desk)

Rutgers Databases:

  • Use Mergent Online to find Industry Reports for 25 sectors in four regions: Asia Pacific, Europe, Global, and Norh America.

Web Resources:

  • Industry profiles (with the focus on job prospects) are also available for selected industry sectors at WetFeet.com (Note: on-campus access only. For off-campus access, please contact the RBS Office of Career Management.)

  • There are more than a dozen "defense-essential" industry sectors covered by the Industry Studies Program of the Industrial College of the Armed Forces.

  • Industry-specific trade data for many major sectors is available from the Manufacturing and Services unit of the International Trade Administration, including Automotive Industries, Consumer Goods, and Travel and Tourism.

Business Press

Rutgers Databases:

  • Use Business Source Premier to locate articles about your industry from magazines and journals. (Note: select Advanced Search mode and consider the following search terms and phrases: outlook, strategic, strategy, forecasts, trends.)

  • Find recent newspaper articles in LexisNexis Academic by following this path: Business -> Industry & Market.

Web Resources:

Additional Sources

Rutgers Databases:

  • Mintel Reports offers product and industry market research reports (Note: free registration with Rutgers NetID is required).

Web Resources:

  • Note that most industry analyses are based on the 2002 Economic Census from the U.S. Census Bureau.

Finally: How do I connect from off campus?

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