Ka-Neng Au Business Librarian au@rutgers.edu October 2, 2007

Research Resources: Class Guides: Dana Class Guides:
Business Communication (373:551)
Prof. Susan Stehlik

• Industry Overviews
• Business Press
• Additional Sources

Industry Overviews

Questions to Consider:

• What does the industry do/produce?
• What are the most critical issues and emerging trends currently driving this industry?
• Who are the major players in this industry?
• How have technology, globalization and competition affected this industry?

Print Resources:

• Start with Standard & Poor's Industry Surveys (CAMDEN, KILMER REF HC 106.6 .S74; DANA Reference Desk) for industry overviews and basic statistics: production, shipment, sales, revenues.

• Four print titles with industry overviews are Encyclopedia of Emerging Industries, Encyclopedia of American Industries, Handbook of North American Industry, and U.S. Industry Profiles. (DANA Reference Desk)

Rutgers Databases:

• Search for your industry's profile on the MarketLine Business Information Centre.

• Use Mergent Online to find Industry Reports for 25 sectors in four regions: Asia Pacific, Europe, Global, and Norh America.

Web Resources:

• Industry profiles (with the focus on job prospects) are also available for selected industry sectors at WetFeet.com (Note: on-campus access only. For off-campus access, please contact the RBS Office of Career Management.)

• Selected industries are covered by consulting firms such as Accenture, Deloitte & Touche, Ernst & Young, Grant Thornton, KPMG, and PricewaterhouseCoopers. Resources include case studies, industry overviews, and research reports.

• There are more than a dozen "defense-essential" industry sectors covered by the Industry Studies Program of the Industrial College of the Armed Forces.

• Industry-specific trade data for many major sectors is available from the Manufacturing and Services unit of the International Trade Administration, including Automotive Industries, Consumer Goods, and Travel and Tourism.

Business Press

Rutgers Databases:

• Use Business Source Premier to locate articles about your industry from magazines and journals. (Note: select Advanced Search mode and consider the following search terms and phrases: outlook, strategic, strategy, forecasts, trends.)

• You can also discover articles from trade journals with the Business & Industry Database.

• Find recent newspaper articles in LexisNexis Academic by following this path: Business -> Industry & Market.

Web Resources:

• The Business News Sources Guide has leads to selected industry-specific news sources on the Web.

Additional Sources

Rutgers Databases:

• For investment analyst reports from around the world, search Investext Plus

• Mintel Reports offers product and industry market research reports (Note: free registration with Rutgers NetID is required).

Web Resources:

• Note that most industry analyses are based on the 2002 Economic Census from the U.S. Census Bureau.

• Many more resources may be found on the Industry Research Guide.

Finally: How do I connect from off campus?