Dana Class Guides:
Business Communication (373:551)
Prof. Susan Stehlik
Questions to Consider:
- What does the industry do/produce?
- What are the most critical issues and emerging trends currently driving this industry?
- Who are the major players in this industry?
- How have technology, globalization and competition affected this industry?
- Start with Standard & Poor's Industry Surveys (CAMDEN, KILMER REF HC 106.6 .S74; DANA Reference Desk) for industry overviews and basic statistics: production, shipment, sales, revenues.
- Four print titles with industry overviews are Encyclopedia of Emerging Industries, Encyclopedia of American Industries, Handbook of North American Industry, and U.S. Industry Profiles. (DANA Reference Desk)
- Use Mergent Online to find Industry Reports for 25 sectors in four regions: Asia Pacific, Europe, Global, and Norh America.
- Industry profiles (with the focus on job prospects) are also available for selected industry sectors at WetFeet.com (Note: on-campus access only. For off-campus access, please contact the RBS Office of Career Management.)
- There are more than a dozen "defense-essential" industry sectors covered by the Industry Studies Program of the Industrial College of the Armed Forces.
- Industry-specific trade data for many major sectors is available from the Manufacturing and Services unit of the International Trade Administration, including Automotive Industries, Consumer Goods, and Travel and Tourism.
- Use Business Source Premier to locate articles about your industry from magazines and journals. (Note: select Advanced Search mode and consider the following search terms and phrases:
outlook, strategic, strategy, forecasts, trends.)
- Find recent newspaper articles in
LexisNexis Academic by following this path: Business -> Industry & Market.
- Mintel Reports offers product and industry market research reports (Note: free registration with Rutgers NetID is required).
Finally: How do I connect from off campus?