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VALE - Virtual Academic Library Environment
Ka-Neng Au
Business Librarian
au@rutgers.edu
9 September 2009
Learning Tools: Class Guides: Dana Class Guides:
International Marketing (630:371 and 630:641)
Judy Iskovitz
Marketing Program Coordinator

General Business Resource

  • Business Source Premier covers business and management topics including company histories, competitive intelligence, product development, consumer behavior, and industry analysis and forecasts. It contains citations, lengthy abstracts, and in many cases, the full-text of articles from several thousand U.S. and international professional publications, academic journals, and trade magazines. It also provides access to country, company, and industry reports. (Rutgers-restricted Access)

Market Analysis

  • The MarketLine Business Information Centre includes over 2,800 original industry research reports for major countries around the world. There is also a separate module for market data on consumer products - look for the link to "Value consumer markets" on the right. (Rutgers-restricted Access)
  • Mintel Reports offer product and industry market research reports covering US and selected International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. [Free registration with Rutgers NetID is required.] (Rutgers-restricted Access)
  • Look for appropriate Market Research Reports prepared by U.S. Federal Government agencies. [Username: rul; Password: Business1]

Information on specific industrial sectors of various countries are also available:

Country Business Environment

  • Locate the EIU.com Country Commerce report for your country. You will find information on rules of competition, licensing, taxation, labor, and foreign trade. (Rutgers-restricted Access)
  • Consult the Background Notes for your country from the U.S. State Department.
  • Look for the appropriate Country Commercial Guide in the Market Research Library compiled by U.S. Federal Government agencies. [Username: rul; Password: Business1]

Other good sources of general information on countries of the world are also available from governments and intergovernmental sources, as well as from firms offering business services:

Research Guide

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