University Librarian's Cabinet: Minutes of the October 19, 2004 Meeting
- Agnew, Boyle, Fultz, Gaunt, Mullins, Puniello, Sewell, Tehrani
- Golden (from Camden)
- Ann Montanaro, Ron Jantz and Kalaivani Ananthan
University Librarian's Report - Gaunt
- Due to Zapcic's absence, the Fundraising/Development agenda item will be tabled until the next
- Academic Excellence Proposals are due to Furmanski on November 15. Proposals due to Gaunt on
November 9 for review.
- Milton Leontiades, Dean of the Camden School of business is retiring
- The Assessment Committee is holding brown bag lunches on all campuses to validate the excellence
- Gaunt distributed to Cabinet handouts from the ARL Membership Meeting and the ARL/CNI Forum on
E-Research and Cyberinfrastructure attended October 12-15. The ARL Strategic Planning and
Governance Task Force Reports were discussed at the membership meeting; Gaunt shared the Strategic
Planning Report with Cabinet through e-mail. ARL will focus in areas that are unique to it as an
organization; should not be looking at overlapping redundancies; the strategic direction should be
in line with things it can do in the copyright and access arena, information policies, open
access, and teaching and learning. Looking to change the scholarly communication environment,
affect legislative policy favorable to higher education; new roles in the teaching and learning
process – what roles should libraries play. Where do we put diversity, preservation, collections
and access; all of those can support various aspects – the question is the degree of support. May
want to use ARL strategic plan format for RUL's strategic plan.
- Diana Oblinger, Vice President of EDUCAUSE, gave the ARL keynote address on "Library Roles in
the National Learning Infrastructure Initiative." Her slides are on the ARL Web site
http://www.arl.org/arl/proceedings/145/oblinger.html. She discussed how information technology has
changed the way learners have changed – the net generation doesn't seem to ask for as much
technology in the classroom as one would expect; the older adult asked for technology in the
classroom; the younger are more interested in developing community in groups. The Web is their
information environment – not the library. The library needs to think about how it is presented on
the Web. Preference is for images and not text. The library needs to be a social academic
experience and is the intellectual marketplace of the university.
The ARL/CNI Forum on E-Research and Cyberinfrastructure was an elective conference. Gaunt, Agnew
and Chuck Hedrick attended. Speakers were Dan Atkins, Chair of the NSF Blue Ribbon Panel that
recommended major NSF investments in cyberinfrastructure to support e-science; George Djorgovski,
Professor of Astronomy, Caltech, illustrated the potential of cyberinfrastructure by describing
the work underway via the National Virtual Observatory with his report "Virtual Observatory,
Cyber-Science and the Rebirth of the Libraries." He discussed how much data they are actually
getting, the decisions on what to keep; data curation – one place couldn't do it all; need a
variety of places with appropriate middle ware. In discussions following the presentations,
attendees discussed where the libraries and the offices of information technology could
collaborate – funding the project but not the life cycle. The libraries will provide leadership in
repositories and curation; may want to get some key faculty here who would support the initiative
- Gaunt sent to Cabinet a draft charge to the strategic planning steering committee and the call
for nominations; would like to send to rul_everyone by the end of the week. Follow-up piece is
listing the committees that we already have within the library structure and what we want their
role to be and how their input will be heard.
Review of ACRL Marketing Symposium - Boyle/Gaunt
Boyle and Gaunt attended the ACRL "Strategic Marketing for Academic and Research Libraries"
preconference at ALA Midwinter 2004 based around the larger ACRL initiative having to do with
marketing libraries, and facilitated by Ken Marks, University of Nevada, Las Vegas. Attendees
received a packet of materials and a participant manual, train the trainer facilitator guide, and
PowerPoint slides for train the trainer workshops. Vib Bowman has been trained for this. Cabinet
should review sample pages from the participant manual to get an overview. Process is very good
for a medium sized library that hasn't gone through the planning process. An example is "The Cram
Room," UNLV Libraries' extended study space. The Marketing Planning Process is focused on the
customers and their needs and takes four major steps – customer and market research, strategic
library plan, promotional campaign, and delivering products/services. Brought to Cabinet's
attention the AIDA Language of the Messages (awareness, interest, desire, and action) – or
categorizing the language of your message to make sure your message is simple and raises
attention. The Status Inventory sheet lists all the things you would want to do; the customer
needs worksheet would be valuable if you hadn't done any research, but we have information that
identifies that for us. The Products/Services and Benefits Map is useful in establishing
priorities. The Messages Identification Worksheet helps to identify the platform, priorities and
the AIDA stage of each message. The Vehicle Identification Worksheet helps to identify the
vehicles that already exist and add any new vehicles that might be useful, as well as the AIDA
code. It is all pulled together in a Campaign Design Worksheet. The Cost Analysis Worksheet
details a Plan A, Plan B, and Plan C, based on whether you get all the resources you need.
Assessing Campaign Success is the final worksheet. At next Cabinet meeting will discuss
implementation of communications audit; discussed with consultants who felt this was not the
approach for where we are now. Should go through the thought process. Might be useful for research
guides and course management; might be beneficial to be talking to professors when they are
developing their courses. Would be good to look at studies on undergraduate behavior. For our
strategic planning, need to think about how we relate our resources to the course. We have
different marketing audiences; for us the real issue is priority.
NJEDge.Net Update -Agnew
Agnew attended the NJEDge.Net Second Annual Conference, "Collaboration through Networking,"
October 11-13, 2004, and presented an ePoster on "Moving Image Collections; a Window to the
World's Moving Images." The theme of the conference touched on both the use of the new statewide
network as well as the more traditional notion of networking person to person. Agnew attended a
session on students and online music – the basic consensus was "don't go there." They are very
restrictive; they set up infrastructures that might violate privacy and confidentiality. Dispelled
the myth that the recording group will look the other way; actually they are monitoring you very
closely. Doesn't support the mission of the university.
Ruth Bogan and Ron Jantz did a brilliant presentation on the New Jersey Digital Highway; level of
questions that emerged was very high. Ron did an excellent presentation on using Fedora to archive
materials and trust them there for the duration. Ron was approached by UMDNJ, who said they
purchased a commercial system and wondered if Fedora could run in the background. Agnew encouraged
Ron to follow up with this. Would be a wonderful collaboration on another level. Would like to
have a Fedora Users' Group Meeting next year.
Another interesting ePoster presentation by Rutgers professor Mitch Germansky – "Lecture 123: As
Simple As 1-Record, 2-Playback, 3-Collaborate" – an elearning labor for core created lectures. Is
being tested in a number of places outside Rutgers. Expects to make it a full course management
system. Paradigm was very engaging. Showed how slides and drawings were keyed automatically –
anything done manually is automatically synchronized to your voice.
Repository/Workflow Management System Overview & Demonstration -Agnew
Agnew, Ann Montanaro, Ron Jantz, and Kalaivani Ananthan gave a great overview and demonstration
of the Repository/Workflow Management System. There has been a large team working on this, and it
is a deep collaboration between the SCC and TAS. Agnew hopes to update Cabinet periodically on
where we are with the repository. Right now we are anywhere between 80-90% ready to roll. The
objective of the Digital Library Repository Initiative is to provide seamless, perpetual access to
digital collections -- ours, and the resources of others, particularly the intellectual capital
created by Rutgers University faculty. The system allows anyone to create simple metadata and
upload digital objects metadata and objects from a Web browser to feed into the repository a
recreated archival image with associated metadata that is stored in perpetuity. Low-resolution
access copies are automatically created, so that people can search and display the resource on the
Web. This is the creator interface. The current design is utilitarian; an extensive usability
study will take place in the spring to determine the optimal design to support the Rutgers
Community. Archival preservation is at the heart of the system. The repository uses the METS
(Metadata Encoding and Transmission Standard) protocol to document the technical specifications,
descriptive information and complete provenance of each resource. Currently, the workflow
management system is being tested on New Jersey cultural collections that are part of the New
Jersey Digital Highway. Other test beds involving Rutgers collections are in development,
particularly a subset of the Edison papers and multidisciplinary collections supporting
transportation research. The intent of this presentation was to both inform Cabinet about the
technology of the repository and its development progress and also to engage Cabinet in thinking
about the role of the repository in the libraries' strategic plans for collection building and
services to the Rutgers community. Cabinet endorses Rutgers holding a Fedora Users' Meeting to
enable the emerging Fedora community to coalesce on standards and new developments and to support
the Rutgers Fedora team in taking a leadership role in Fedora development.
- Eileen Stec and Jana Varlejs were panel presenters of a case study at a Web seminar sponsored by ACRL and TLT Group (Teaching, Learning and Technology, a non-profit group) on "Effective Collaboration for Campus-wide Information Literacy: The Blended Librarian's Perspective on How to Make It Work," September 2004.
- The Rutgers Parent, a Newsletter of Pride and Opportunity, did an article on "Innovative Renovations at Douglass Library."
- Puniello and Tehrani are halfway through their visits to the undergraduate deans. Had an interesting meeting with the interim dean of Cook College, Keith Cooper. Has a course on perspectives in agriculture talking about collections and the educational process. Would be a good future collaborator. Puniello passed around the "Executive Dean's Report" that shows the different areas they do research at Cook.
- Vibiana Bowman (Reference Librarian and Web Administrator) and John Gibson Information Technology Specialist of the Paul Robeson Library were presenters at the Ethics of Electronic Information in the 21st Century (EEI21) conference at the University of Memphis on October 16, 2004. EEI21 is an annual, juried symposium of international scholars. The panel presentation, "Post-Modern Intellectual Honesty: Plagiarism, Copyright Protection, and the Ownership of Information" was based on research done for the book, The Plagiarism Plague: A Handbook for Educators (edited by Vibiana Bowman, Neal-Schuman, 2004.)
- Ron Becker is the recipient of the New Jersey Historical Commission's Richard J. Hughes award for 2004. The presentation will take place at their annual conference on November 20. The award is the highest the Commission gives in recognition for outstanding contributions to the field of New Jersey history. The letter to Ron notes "your tireless work to make the wonderful and extensive holdings of Special Collections available to all New Jerseyans and for your many services to the history and archival communities."
- The Artists' Book in the Digital Age: 10th Annual New Jersey Book Arts Symposium will be held at Dana Library on November 5.
- An editorial project by Alberto Casiraghi, Casa Editrice Pulcino-Elefante, in collaboration with Rutgers University, Special Collections and University Archives will be prresented at the Italian Cultural Institute in New York. This project was conceived in conjunction with the annual New Jersey Book Arts Symposium.
- The book signing for Dan Morgenstern, Living with Jazz, a reader edited by Sheldon Meyer, will be held on November 17. Considered a senior in the jazz community, Dan will be featured in a Rutgers Focus article.