University Librarian's Cabinet: Minutes of the October 19, 2004 Meeting

Agnew, Boyle, Fultz, Gaunt, Mullins, Puniello, Sewell, Tehrani
Golden (from Camden)
Ann Montanaro, Ron Jantz and Kalaivani Ananthan

University Librarian's Report - Gaunt

Review of ACRL Marketing Symposium - Boyle/Gaunt

Boyle and Gaunt attended the ACRL "Strategic Marketing for Academic and Research Libraries" preconference at ALA Midwinter 2004 based around the larger ACRL initiative having to do with marketing libraries, and facilitated by Ken Marks, University of Nevada, Las Vegas. Attendees received a packet of materials and a participant manual, train the trainer facilitator guide, and PowerPoint slides for train the trainer workshops. Vib Bowman has been trained for this. Cabinet should review sample pages from the participant manual to get an overview. Process is very good for a medium sized library that hasn't gone through the planning process. An example is "The Cram Room," UNLV Libraries' extended study space. The Marketing Planning Process is focused on the customers and their needs and takes four major steps customer and market research, strategic library plan, promotional campaign, and delivering products/services. Brought to Cabinet's attention the AIDA Language of the Messages (awareness, interest, desire, and action) or categorizing the language of your message to make sure your message is simple and raises attention. The Status Inventory sheet lists all the things you would want to do; the customer needs worksheet would be valuable if you hadn't done any research, but we have information that identifies that for us. The Products/Services and Benefits Map is useful in establishing priorities. The Messages Identification Worksheet helps to identify the platform, priorities and the AIDA stage of each message. The Vehicle Identification Worksheet helps to identify the vehicles that already exist and add any new vehicles that might be useful, as well as the AIDA code. It is all pulled together in a Campaign Design Worksheet. The Cost Analysis Worksheet details a Plan A, Plan B, and Plan C, based on whether you get all the resources you need. Assessing Campaign Success is the final worksheet. At next Cabinet meeting will discuss implementation of communications audit; discussed with consultants who felt this was not the approach for where we are now. Should go through the thought process. Might be useful for research guides and course management; might be beneficial to be talking to professors when they are developing their courses. Would be good to look at studies on undergraduate behavior. For our strategic planning, need to think about how we relate our resources to the course. We have different marketing audiences; for us the real issue is priority.

NJEDge.Net Update -Agnew

Agnew attended the NJEDge.Net Second Annual Conference, "Collaboration through Networking," October 11-13, 2004, and presented an ePoster on "Moving Image Collections; a Window to the World's Moving Images." The theme of the conference touched on both the use of the new statewide network as well as the more traditional notion of networking person to person. Agnew attended a session on students and online music the basic consensus was "don't go there." They are very restrictive; they set up infrastructures that might violate privacy and confidentiality. Dispelled the myth that the recording group will look the other way; actually they are monitoring you very closely. Doesn't support the mission of the university.

Ruth Bogan and Ron Jantz did a brilliant presentation on the New Jersey Digital Highway; level of questions that emerged was very high. Ron did an excellent presentation on using Fedora to archive materials and trust them there for the duration. Ron was approached by UMDNJ, who said they purchased a commercial system and wondered if Fedora could run in the background. Agnew encouraged Ron to follow up with this. Would be a wonderful collaboration on another level. Would like to have a Fedora Users' Group Meeting next year.

Another interesting ePoster presentation by Rutgers professor Mitch Germansky "Lecture 123: As Simple As 1-Record, 2-Playback, 3-Collaborate" an elearning labor for core created lectures. Is being tested in a number of places outside Rutgers. Expects to make it a full course management system. Paradigm was very engaging. Showed how slides and drawings were keyed automatically anything done manually is automatically synchronized to your voice.

Repository/Workflow Management System Overview & Demonstration -Agnew

Agnew, Ann Montanaro, Ron Jantz, and Kalaivani Ananthan gave a great overview and demonstration of the Repository/Workflow Management System. There has been a large team working on this, and it is a deep collaboration between the SCC and TAS. Agnew hopes to update Cabinet periodically on where we are with the repository. Right now we are anywhere between 80-90% ready to roll. The objective of the Digital Library Repository Initiative is to provide seamless, perpetual access to digital collections -- ours, and the resources of others, particularly the intellectual capital created by Rutgers University faculty. The system allows anyone to create simple metadata and upload digital objects metadata and objects from a Web browser to feed into the repository a recreated archival image with associated metadata that is stored in perpetuity. Low-resolution access copies are automatically created, so that people can search and display the resource on the Web. This is the creator interface. The current design is utilitarian; an extensive usability study will take place in the spring to determine the optimal design to support the Rutgers Community. Archival preservation is at the heart of the system. The repository uses the METS (Metadata Encoding and Transmission Standard) protocol to document the technical specifications, descriptive information and complete provenance of each resource. Currently, the workflow management system is being tested on New Jersey cultural collections that are part of the New Jersey Digital Highway. Other test beds involving Rutgers collections are in development, particularly a subset of the Edison papers and multidisciplinary collections supporting transportation research. The intent of this presentation was to both inform Cabinet about the technology of the repository and its development progress and also to engage Cabinet in thinking about the role of the repository in the libraries' strategic plans for collection building and services to the Rutgers community. Cabinet endorses Rutgers holding a Fedora Users' Meeting to enable the emerging Fedora community to coalesce on standards and new developments and to support the Rutgers Fedora team in taking a leadership role in Fedora development.






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