University Librarian's Cabinet: Minutes of the October 4, 2005 Meeting

Present:

Agnew, Boyle, Fetzer, Fultz, Gaunt, Mullins, Puniello, Sewell, Zapcic

Absent:

Gary Golden

Guests:

Carol Herring, Vice President, Development and Alumni Relations and President, Rutgers University Foundation; Marybeth Schmutz, Assistant Director, University Relations; Joanne Dus-Zastrow, Senior Director Creative Services, University Relations

Open Discussion on Fundraising with Carol Herring - All

• Gaunt introduced Herring to Cabinet. Sewell presented Herring with the latest copy of The Journal of the Rutgers University Libraries. In preparation for the Cabinet discussion, Gaunt had earlier explained to Herring that the Libraries are one of the few areas within the University that operates as a central system across the three campuses, and that the meeting with Cabinet would be a sharing of ideas, issues and questions about fundraising. Herring explained that her purpose in coming was to learn about issues, challenges and concerns for Cabinet, how we worked in the past with the Foundation, what we would like changed, and what we see as future needs. Zapcic reiterated that the Libraries are more than a place to get a card and check out a book; that we offer high-level technology and information services. Herring discussed with Cabinet the capital campaign that is being planned and how it ties into the Marts and Lundy report. The financial goal is unknown, although everyone is talking about a billion; there will be planning over the next two years, a quiet phase for two years, and launch in four years. A number of things will have to be done - the vision and developing campaign priorities, the structure of the development operation, getting to know more about the university overall, and the development of volunteers. Cabinet discussed its responsibility to stakeholders. Gaunt pointed out that there are three library priorities that can all be framed in terms of supporting x, whatever x is, and that they can be broad or very specific - collections, buildings and unrestricted funds. Have many opportunities to frame our needs and need to think about how we are going to fit in. Herring stated that in some ways the elements are out there in the President's core initiative; clearly we are a great research university with undergraduate education being the first and enduring historic purpose. Our service to the state is important both in terms of access and economic development. The areas of excellence within that will be an interesting next step.

University Librarian's Report – Gaunt

• Gaunt distributed to Cabinet a handout from the New Jersey State Library on the New Jersey Knowledge Initiative (KI) that details what academic library staff should now, what to expect, how to prepare and how to help. Cabinet should circulate it to public services staff and inform them of the things they need to know. Boyle will add it to the Public Services web page and send out a note to rul_everyone. Gaunt indicated that there is an interest from the New Jersey State Library in testimonials for KI use. Cabinet thinks there needs to be a plan and should be done as part of an assessment; Gaunt will report back to Susan Kaplan.
• Gaunt reminded Cabinet that when they receive checks, they to be processed appropriately - whether for lost books, fines, gifts, or grants. Checks should be given to Zapcic for recording, processing and to ensure proper acknowledgement if they are not for fines or reimbursements.
• Cabinet should encourage their staff to attend State of the Libraries on November 2 at the Busch Student Center. Gaunt will do an update on the year-in-review and the strategic plan. Susan Beck will do a presentation on LibQual. The Diversity Committee will be doing a skit, and there will be demos and posters.
• The October 3 Deans Council meeting was cancelled.

New Employee Orientation - Boyle

• Boyle reviewed with Cabinet the new employee orientation program draft subject areas. The orientation is scheduled for October 10, 2005 in the SCC at 9:00 a.m.

Rutgers Trademarks and Identity - Marybeth Schmutz and Joanne Dus-Zastrow

• Schmutz and Dus-Zastrow gave a brief overview to Cabinet of their responsibilities at University Relations; their office maintains the university web pages and are responsible for the accuracy of the information; their staff designs and produces the Rutgers Magazine and other undergraduate recruitment materials. The university's Dalai Lama web site was one of the biggest; it had at least 104,000 hits.
• Schmutz gave a PowerPoint presentation to Cabinet on the Trademark Licensing Office; she discussed trademark licensing and the significant legal responsibilities for the logos on all three campuses. The Trademark Licensing Office regulates the use of the university's trademarks, including the name of the university, the university logos, and the intercollegiate athlete logos. They license manufacturers such as Gear for Sport, Nike, Champion, Jansport, and Russell to use the Rutgers name; a licensing agreement must be signed for each. Along with receiving a royalty, once the Rutgers' trademark is put on a product, the university becomes 100% liable for that product. Schmutz encouraged Cabinet to contact the University Relations office anytime they are interested in ordering promotional products; their office will help find the product, make suggestions, and call the vendor in order to find the lowest price from a licensed vendor. If you want to use someone who is not licensed, they will try to get them licensed. Schmutz also discussed the Fair Labor Association and the Worker Rights Consortium.
• Dus-Zastrow discussed Rutgers identity and the process the university is going through to strengthen its identity as a result of a constituency report that indicated that Rutgers is not getting its message across. There are 192 samples of marks and identities at Rutgers; with all this "noise" how does one decide who/what Rutgers is? What message is the University presenting? Lipman Hearne, a Chicago-based public relations firm, has been hired to help the university look at its identity. Units are being discouraged from creating new markers for the time being; want to see what the process will be after the meetings with Lipman Hearne; do not have information on when the new identity will become available to the public.

Announcements

Mullins

• Mullins is now a member of the curriculum subcommittee of the larger committee to review of the undergraduate curriculum for FAS-Newark.

Puniello

• Attended special University Senate meeting on Friday, September 30. Camden and Newark were vocal relative to the Report on the Task Force on Undergraduate Education.

Zapcic

• Attended a meeting at the Foundation last week on the preliminary new protocol for naming and erecting plaques and monuments; needs to be a much more integrated discussion between the University and the Foundation before the next campaign.

Next meeting: October 18, 2005