John Brennan, Harry Glazer, and Roger Smith reported on the work they are doing as part of the RUL Brand Development Team. Harry explained the characteristics of a brand that include a short message about who we are and a commitment to deliver quality. A brand typically is not just a logo. The group explained their process which includes talking with various groups in the library and conducting a brainstorming session to develop phrases that might be associated with a brand. The TSC then spent a lively 15 minutes brainstorming which resulted in phrases such as the following: welcoming, partners, success, innovation, research, service oriented, etc etc. The Brand Development Team will collect and analyze these phrases and report back to Cabinet in the summer with a recommendation of three to five phrases that might be appropriate for an RUL brand.
Mary Beth reviewed the discussion at ALA on the future of cataloging. The panel discussion dealt with interesting questions like "metadata vs. cataloging - are they the same?" and whether the fast flow of information is working against the profession. New tools such as WPopac were highlighted. WPopac allows patrons to add information to library records online thus making their library resources more informative and more valuable. Carey Bisson, the creator of WPopac, indicated that good cataloging is now more important than ever.
Mary Page reported briefly on RDA or Resource Description and Access. RDA is a new standard designed for the digital world and built on the foundations established by AACR2. RDA will provide a comprehensive set of guidelines and instructions on resource description and access covering all types of content and media. The objective is to make cataloging simpler, faster and not as onerous as AACR2.
Gracemary reported on an ACRL conference that dealt with interesting aspects of commercialization of the academic library. There seems to be a shift in academia to more privately funded research, to offering more business degrees, and, in general, to more of a market model (i.e. one of making money). Some related new services included offering information services to alumni and renting the library for weddings.
Walt Crawford offered some interesting thoughts and statistics. For example, he thought outsourcing was short-sighted in that libraries lose valuable skills. Our group pondered why ILL stats are increasing in academic libraries.
There was considerable discussion of a new e-service offered by California Digital Library. Services included the archiving of faculty materials, the posting of supplementary files, and reporting of number of hits on faculty materials. CDL appeared to be operating with a push/pull model in which they work with faculty to pull (extract) requirements and then push (market) new services to faculty.
Rhonda Marker led the group through the process of filling out the strategic plan grid for the TSC. This process included the determination of whether the TSC had a primary or secondary role for activities under each of the five strategic goals.
Chris Sterback reported on the Sirsi User Group meeting. He indicated that there is considerable organizational change with the purchase of Sirsi by Vista, resulting in the resignation of the CEO and several other top level personnel. In 2007, Sirsi will have a portal development focus and will enhance catalog functions including features such as faceted searching and spell checking. Sirsi will also be offering enhanced services including support for hardware and backups. Other services include books by mail and credit accounts, features that are likely to be more important for public libraries. Sirsi is making changes in how they work and is committed to a more agile development environment.