In the spring 2007 semester, Rutgers University rolled out a new visual identity system that is intended to supersede all preexisting logos and other visual brands at the university. The university issued a visual identity system manual to offer guidance to units and divisions throughout Rutgers on the parameters of the new visual identity and how to apply this new system in individual areas. (see the manual here: http://identity.rutgers.edu/index.shtml).
The Libraries have enthusiastically embraced this new visual identity system and secured a new logotype signature, unique to the Libraries, that adheres to this system. This webpage is intended to guide Libraries faculty and staff members in using the Libraries logotype signature in publications of a variety of forms.
The Libraries webmaster will administer the use of the web banner with the new logotype signature. He can be reached at firstname.lastname@example.org.
Personnel from other areas of Rutgers, or the general public, who seek to use the Libraries logotype signature for any purpose are advised to contact the libraries Communications Director, Harry Glazer, at email@example.com or 732-932-7505.
The Rutgers Visual Identity Manual states explicitly the following parameters for use of the new logotype and its various incarnations:
The visual identity manual also specifies preferred typefaces for use in all Rutgers publications.
To have these fonts installed on your PC, please contact Libraries Communication Assistant Ken Kuehl at firstname.lastname@example.org or 732/932.7505
For information about the use of the Libraries logotype signature in letterhead and envelopes, see this RUL_Everyone message.
|Image for downloadable use - for print materials|
Below are letterhead for six major Libraries units or divisions, approved by the university librarian. These downloadable files are all MicroSoft Word documents with the masthead for each unit/division embedded in the document. Users may simply download the letterhead they need and begin typing a letter.
Users are strongly encouraged to print letters and documents created with this letterhead on color printers, whenever possible, to preserve the intended visual identity presentation developed by the university.
These letterhead files are intended for use only by personnel employed by the Rutgers University Libraries.
In order to print each letterhead in the desired format, users must download the official Rutgers University fonts located on T:\COMMON\RUL Logos + Fonts (New). If you need assistance in downloading these fonts, please consult your area's PC coordinator.
For assistance in using these letterhead files, please contact Libraries communications director Harry Glazer at 732-932-7505 or email@example.com.
All library addresses listed in publications and official documents produced within the Rutgers University Libraries should conform to the following format:
Office or Department (if distinct)
Library or Other Building
Rutgers, The State University of New Jersey
City, New Jersey zip + four
Please see the following webpage for specific examples of appropriate library addresses in New Brunswick/Piscataway: New Brunswick Libraries - US Mail Address.