Communications Analysis for the Rutgers University Libraries
Library Communication Strategies, Inc., July 2004

Key Recommendations

1. Make communications a priority - internally and externally
2. Appoint a "Marketing/Communication Team"
3. Develop and budget for a marketing communication plan
4. Strengthen the Libraries' visual identity
5. Manage the message
6. Make the Libraries more comfortable and attractive
7. Practice two-way communication
8. Harness the power of word-of-mouth marketing
9. Seek to build partnerships

The communications analysis report is an internal document available to library personnel on our building common drives in a folder titled "Communications Audit."
Go to: t:\common\communications audit