Communications Analysis for the Rutgers University Libraries
Library Communication Strategies, Inc., July 2004

Key Recommendations

  1. Make communications a priority - internally and externally
  2. Appoint a "Marketing/Communication Team"
  3. Develop and budget for a marketing communication plan
  4. Strengthen the Libraries' visual identity
  5. Manage the message
  6. Make the Libraries more comfortable and attractive
  7. Practice two-way communication
  8. Harness the power of word-of-mouth marketing
  9. Seek to build partnerships

The communications analysis report is an internal document available to library personnel on our building common drives in a folder titled "Communications Audit."
Go to: t:\common\communications audit

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