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Jordan Nielsen

Jordan Nielsen
Business & Entrepreneurship Librarian, New Brunswick Libraries
Library Faculty, New Brunswick Libraries
James Dickson Carr Library
75 Avenue E
Piscataway, NJ 08854-8040
Jordan Nielsen's picture

As the Business & Entrepreneurship Librarian, I am the liaison to the Rutgers Business School, Master of Business and Science program,  Information Technology & Informatics program (including the specialization in Game Production), and University Career Services. In addition to supporting the faculty, students, and staff in my liaison areas, I seek opportunities to collaborate with and support business and entrepreneurship programs/initiatives across the Rutgers University-New Brunswick campus. My research interests include entrepreneurship services/spaces in libraries (including research commercialization support), emerging technologies (with a specific interest in the Internet of Things), library marketing/promotion, and business information literacy.


Journal Articles

  • Rogers, J. & Nielsen, J. (In Press, 2018). Assessing a promotional strategy for marketing electronic resources in the academic library environment. The Serials Librarian.
  • Jeffery, K., Houk, K., Nielsen, J., and Wong-Welch, J. (2017). Digging in the mines: Mining course syllabi in search of the library. Evidence Based Library & Information Practice, 12(1), 72-84.
  • Lamont, L. & Nielsen, J. (2015). Calculating value: A digital library’s social media campaign. The Bottom Line: Managing Library Finances, 28(4), 106-111.
  • Nielsen, J. (2014). Going the distance in academic libraries: Identifying trends and innovation in distance learning resources and services. Journal of Library and Information Services in Distance Learning, 8(1-2), 5-16.
  • Nielsen, J. & Lennertz Jetton, L. (2014). Assessing the effectiveness of collaborative subject-specific library instruction. Qualitative & Quantitative Methods in Libraries Journal, 3(1), 343-350.
  • Nielsen, J. (2013). The blended business librarian: Technology skills in academic business librarian job advertisements. Journal of Business & Finance Librarianship,18(2), 119-128.


Book Chapters

  • Nielsen, J. & Jeffery, K. (2017). Using proximity beacons and the Physical Web to promote library research and instructional services.  In C. Crichton & R. Canuel (Eds.), Mobile technology and academic libraries: Innovative services for research and teaching (197-205). Chicago, IL: Association of College & Research Libraries.
  • Houk, K. & Nielsen, J. (2016). Partnering to teach technology: Planning a library-based workshop series. In C. Smallwood (Ed.), Teaching technology in libraries: Creative ideas for training staff, patrons, and students (175-182). Jefferson, NC: McFarland.


Conference Proceedings

  • Lamont, L. & Nielsen J. (2016). Evaluating a digital library through social return on investment. Paper presented at the 11th Northumbria Conference, Edinburgh, Scotland.
  • Houk, K., Nielsen, J., Wong-Welch, J. (2016). Demonstrating the academic library’s value through research data management services. Paper presented at the 2016 California Academic & Research Libraries Conference, Costa Mesa, California.


  • Business & Entrepreneurship Librarian, Rutgers, The State University of New Jersey, 2017 - Present
  • Entrepreneurship, Marketing, and Business Data Librarian, San Diego State University, 2014 - 2017
  • Business Librarian, University of Arkansas, 2012 - 2014


  • Master of Science, Information Sciences, University of Tennessee, 2012
  • Master of Business Administration, University of Tennessee, 2007
  • Bachelor of Science, Business Administration, University of Tennessee, 2006