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PolicyMap provides detailed demographic info, on your desktop

With the Libraries new online resource, PolicyMap, researchers can obtain a detailed demographic profile of a community, conduct market research on home sales, mortgage originations, and foreclosure filings, identify localities with poor access to public transit or grocery stores, visualize pockets of poverty or unemployment, and discover neighborhood trends over time.

PolicyMap is geographic information system (GIS) software, an online data and mapping application that provides access to over 10,000 indicators related to demographics, housing, income, crime, mortgages, health, jobs, and more. Data is available at many common geographic entities (address, block group, census tract, zip code, county, city, state, metro area) as well as unique geographies such as school districts and political boundaries. Data is accessible in interactive maps, tables, charts, and reports; data is also downloadable as comma-separated value files. The maps can be printed, emailed, or saved as image files.

While the public data is available freely, the Rutgers subscription to PolicyMap provides access to additional data sets from proprietary sources, including detailed home sales statistics from Boxwood Means, school district performance from GreatSchools, locations of grocery stores and non-profit organizations, and Nielsen (Claritas) estimates and projections for demographic indicators.

For more information on PolicyMap, please contact business librarian Ka Neng Au at

Posted September 13, 2011