Minutes for June 24, 2010 Meeting

Rose Barbalace, John Brennan (recorder), Tom Frusciano, Harry Glazer (chair), Jean Madden, Mark Papianni (substituting for Gerard Drinkard), Connie Wu, Tao Yang
Stephanie Mikitish, Francoise Puniello, Daphne Roberts, Glenn Sandberg, Michele Tokar

Alumni Reunion Weekend

Tao provided an update on Alumni Reunion Weekend which took place in late May. The Libraries set up an informational table in Voorhees Mall. It was staffed by six volunteers from 10:00 a.m. - 3:00 p.m. which allowed for at least two people at the table at any given time. A voluntary sign-in sheet was available for people who visited the table. Approximately 50 people signed in, all of them after 12:00 p.m. Other scheduled events during the morning essentially limited the time alumni could stop by to the afternoon. Tao suggested if we do a similar effort next year we should consider adjusting the time the table is manned taking into account other scheduled activities. Harry mentioned Tao prepared a comprehensive handout which was distributed to those who staffed the table.

University Wide Events

Harry reported that he, Glenn, and Daphne identified four major University wide events at which the Libraries would like to have a continued presence.

The Libraries are already involved with Rutgers Day, the Alumni Reunion Weekend and New Faculty Orientation. Glenn recommended adding Scarlet Day. New undergraduate admissions are invited to campus to partake in several informational events. Since this event generally happens 4-5 months before the students start their freshman year, John suggested the team should consider marketing the Libraries in a creative way as to make a lasting impression. The team agreed this would be a worthwhile event in which to participate.

Connie mentioned her involvement with Discovery Day, an event in which the University invites high- achieving high school juniors to visit the campus. This is held before these students begin applying to colleges as part of the University's recruiting strategy. Tom and other library personnel also participated. The team thought ensuring the Libraries remain involved with Discovery Day was a good idea.

Harry asked the team's Camden and Newark representatives to keep us informed of any events on their respective campuses which provide the Libraries with opportunities to interact with "new" audiences.

Rutgers Day

Rose shared the Libraries experiences with Rutgers Day, held on April 25, 2010. She said this year there were more activities on the west end of College Avenue near Alexander Library. As a result, foot traffic at the Libraries showed a marked increase over 2009. Among the more popular events at Alexander Library were the Scavenger Hunt and Bookmark Creation. Rose recommended repeating these events again in 2011.

Rose noted fewer events were centered on Voorhees Mall and, as a result, the Art Library table had less activity then in 2009. Kilmer Library held an open house and also held a Bookmark Creation activity. Because the majority of Livingston's activities were held near the student center, not many people went inside Kilmer. However, Bookmark Creation was very popular. More bookmarks were created at Kilmer than at Alexander Library.

Rose said the number of people visiting the various library tents was consistent throughout the day. 35 volunteers staffed the three locations. The team thanked Rose for her hard work in coordinating the Libraries events.

General Updates

John and Harry will review data from the Counting Opinions survey looking for comments which are focused around any of the Libraries four brand attributes (higher education focus, essential services, enriching knowledge, friendly service) and report back at the next meeting.

Harry is developing a story about RUcore's Open ETD (Electronic Theses and Dissertations) software which has been downloaded by numerous universities around the world since its spring release. Harry said this success story strikes right at the heart of the University's "Jersey Roots, Global Reach" mission. He will pitch the story to University Relations and local news organizations.

In conjunction with the User Services Council a bookmark will be developed for faculty. It will point to a website where faculty can find answers to commonly asked questions they have about the Libraries.

John will contact Linda Langschied and write a short piece about how the Libraries are helping a New Brunswick woman's studies group with the digitization of their paper for the New Jersey Digital Highway (NJDH).

Michelle will be representing the Libraries at New Faculty Orientation.

Stephanie is continuing to work with Georgia Alonzo in preparing marketing plans to promote the Counting Opinions survey.

Connie asked if the team should actively market the changes to Lib Guides. Harry said he will consult with Mary Fetzer on this.

The next meeting was scheduled for Thursday, September 16th at 2:30 p.m. The location is to be determined.

Submitted by John Brennan
June 25, 2010

URL: http://www.libraries.rutgers.edu/rul/staff/groups/marketing-pr/minutes/marketing-pr_10-06-24.shtml
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