Minutes for September 22, 2011 Meeting

R. Barbalace, H. Glazer, G. Sandberg (recording), M. Tokar, B. Fong, T. Meyer, J. Madden, J. Still, T. Yang, C. Wu, R. Martinez, K. Kaiser, L. Langscheid

1) Summer Branding Validation Activity (H. Glazer)

2) New Faculty Orientation (M. Tokar)

3) E-ssentials Newsletter (R. Martinez)

4) Marketing & Public Relations Team and the new Libraries Strategic Plan (H. Glazer)

Harry suggested that there are two questions to be considered in assessing these recommendations:

  1. Will promoting ‘location-bound' resources be discouraging to potential (but geographically distant) users?
  2. Which resources/services can accommodate increased demand?

Harry plans to share these ideas with Marianne and Francoise at their next meeting and seek their input on the top 3-4 resources/services to promote.

5) Miscellaneous Business (H. Glazer)

Next meetings:

Thursday, October 27, 2:30 pm
University Librarian's Conference Room
[NOTE: This meeting was subsequently canceled]

Thursday, December 1, 2:30 pm
University Librarian's Conference Room

Minutes prepared by
Glenn Sandberg
September 26, 2011

URL: http://www.libraries.rutgers.edu/rul/staff/groups/marketing-pr/minutes/marketing-pr_11-09-22.shtml
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