Mintel Reports

Rutgers Restricted
Access

Off-campus users will be prompted to log in

Connection note

All users will have to agree to the Academic Terms and Conditions of Use, which prohibits systematic copying, use without attribution, use for commercial purposes, or distibution to non-Rutgers students and employees. First-time users will also have to create a personal profile (which will allow searches to be saved for up to two months).

Description

Mintel Reports offers product and industry market research reports covering US and International marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files.

Help

The Help button is available at the bottom left-hand corner of each page.

Dates covered

Varies by report, with some dating from 2001.

Updating frequency

New or updated reports are released monthly.

Sources

Original research reports compiled by Mintel, with selected data from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive, as well as retail sales figures from Information Resources, Inc. and trade associations.

Type of coverage

Full-text product and industry reports.

Print counterpart or
related resources

None.

Producer/content provider

Mintel International Group.

Vendor/electronic presentation provider

Mintel International Group.