J. Walter Thompson: Advertising America

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Description

J. Walter Thompson: Advertising America is a collection of digitized primary sources originally produced by J. Walter Thompson, a major American advertising agency. Materials include publications, reports, research, memoranda, correspondence, meeting minutes, creative briefs, scripts, speeches, newsletters, artwork, and advertisements. The collection also includes complete files for nine key clients: Kellogg’s, Kodak, Kraft, Oscar Mayer, Pan Am World Airways, R.T. French, Scott Paper Company, United States Marine Corps, and White Castle Restaurants.

The original materials are in the J. Walter Thompson archive held by the John W. Hartman Center for Sales, Advertising & Marketing History at the David M. Rubenstein Rare Book & Manuscript Library at Duke University.

Dates covered

1900-2000; majority of collection is post-1945.

Producer/content provider

Adam Matthew Digital

Vendor/electronic presentation provider

Adam Matthew Digital