SMA: Sports Market Analytics

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Alternate title

SBRnet: Sports Business Research Network


SMA: Sports Market Analytics is a database of U.S. market research in the area of sports business. It offers original proprietary reports and also aggregates news and data from trade publications and industry sources. SMA covers sports fans, participants, venues, sponsorships, sporting goods, and more. It provides reports by individual sport, reports by fan market, reports by sports venue, and summary statistics across multiple sports. Users can readily access data for an individual sport or make sport-by-sport comparisons.

Dates covered

2011 – present.

Type of coverage

Statistics and market information.

Vendor/electronic presentation provider


Core Subject(s)