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On the Mintel platform, Rutgers University Libraries subscribes to Mintel Reports, which are product and industry market research reports covering U.S. and international marketplaces. Each report combines data and analysis of the competitive landscape, supply chain, market-share size and trends, and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Reports may be downloaded as RTF (rich-text format) files; tabular data may also be saved as CSV (comma-separated values) files. New and updated reports are released monthly.
All research reports are compiled by Mintel, and they include selected data from consumer survey research firms such as Simmons National Consumer Surveys and Harris Interactive. Reports also include retail sales figures from Information Resources, Inc. and trade associations.
Varies by report, with some dating from 2001.